4 Marketing Strategy Wins Using Intellectual Property Data
Intellectual property and marketing aren’t obvious bedfellows. I’m willing to bet, very few marketeers look at patents and trademarks as part of their business strategy—but maybe they should. What if you could get the scoop on your competitors and their next product release before their own marketing teams?
Below are four game-changing reasons you should be interested in an intellectual property (IP) strategy as a marketing professional.
-
Unlock hidden levels
Intellectual property data is rich and can uncover many trends within the industry you‘re operating. Using IP data, especially when focusing on patent applications, could uncover new and emerging markets—and identify competitors that might be trying to enter your niche.
-
Anticipate your opposition’s next move
Due to the public nature of patents, it’s possible to anticipate what your competition is planning. Key trends worth watching include new technology filings and patent abandonments—insights into what is, or isn’t, around the corner. A great example: Apple filled for multiple “wearable” patents in 2013 in preparation for the iWatch release in 2015.
-
Shorten the odds
Patents can uncover technology lifecycles. As a marketeer this can help assess the risks and opportunities within different markets. If tech adoption is increasing, it might be the right time to capitalise on your product offering. Conversely, if the market is declining, perhaps it’s time to focus your marketing budget elsewhere.
-
Have the winning strategy
Using IP data to monitor trends, track your competitors and identify possible risks and opportunities doesn’t have to be complex. And it can enhance and compliment an effective marketing strategy. Be better informed on the bets you’ll be making when entering new market segments and know how to shape your offering in the market.
Your recommended content
-
Patsnap Surpasses US$100 Million in Annual Recurring Revenue
Category: Article | Category: News/PR
Wednesday, June 12, 2024
Patsnap has reached a significant milestone of achieving $100M in Annual Recurring Revenue (ARR), marking an impressive 20% year-over-year growth in 2023. This milestone highlights the massive and meaningful value our platform brings to over 12,000 IP and R&D teams across 50 countries, driving efficiency, productivity, and collaboration.
-
Introducing Hiro, an AI assistant built for IP and R&D workflows
Category: AI advancements | Category: AI development | Category: AI-tools | Category: Article | Category: artificial intelligence
Tuesday, May 14, 2024
Powered by Patsnap’s industry-specific LLM, Hiro is designed to streamline IP and R&D workflows from ideation to product launch. With its robust AI capabilities, Hiro brings a new level of efficiency, precision, and security to tasks that were once time-consuming and labor-intensive.What sets Hiro apart is that it draws from our large language model that’s been trained on market-leading patent records, academic papers, and proprietary innovation data. This ensures we deliver more accurate and reliable results for every prompt.
-
Powering the Future of Electric Vehicles: The Battle for Battery Innovation and Patents
Category: Article | Category: battery technology | Category: electric vehicle | Category: EV | Category: lithium ion | Category: lithium ion battery | Category: NEV | Category: new energy vehicles
Monday, April 22, 2024
In the ever-evolving landscape of innovation, the electric vehicle (EV) industry stands as a beacon of technological transformation. As we explore the patents propelling the EV revolution, Apple's venture serves as a poignant example of the challenges even industry giants face in this competitive arena. Join us on a journey through the global patent landscape, where the quest for superior power solutions unfolds, and where the true pioneers of the EV revolution are making their mark.